Contract Marketing Strategist

Woman’s Missionary Union of North Carolina is seeking a contract (20 hours weekly) Marketing Strategist. Office Location: Cary, NC but working remotely is an option. Please send resume and cover letter to Amy Boone, Executive Director/Treasurer WMUNC. Deadline: February 28, 2025.

Below is a more detailed job description: WMU NC Contract Marketing Strategist

Purpose: To utilize marketing strategies to promote, expand, and further the mission of WMU NC to churches and other civic organizations with the goal of spreading WMU NC’s mission to a broader audience and further into the world. Responsibilities: ● Identify Target Audience ○ Assess available methods of reaching WMU NC’s unreached audience and identify the most effective methods. ● Develop communication funnels for WMU NC’s target audience and beyond ● Propose and implement creative ideas for marketing campaigns in multiple mediums, as appropriate, i.e., social media, digital, and physical mediums. ○ Measure the success of campaigns by observing algorithms, assessing engagement with published content, and making suggestions or changes as needed. ○ Identify new Social Media Platforms that can be used to broaden the reach of WMU NC and develop plans for implementation. ● Collaborate with WMU NC staff to promote events and spread the message of WMU NC ○ Collaborate with the WMU NC Staff on campaign planning for the Annual Meeting, i.e., planning, production and evaluation of the event. ○ Work with all WMU NC staff as appropriate in joint planning. ● Collaborate with contractors such as graphic designers, accountants, etc. to appropriately manage the needs of marketing projects. ● Manage the Marketing Budget ● Promote the WMU NC Mission ● Report to Executive Director/Treasurer ● Perform other duties as assigned by the Executive Director/Treasurer ● Attend (or prepare reports for) WMU NC Staff meetings, Executive Board meetings, and other events as needed or requested. Qualifications/Requirements: ● Education: College degree in Marketing, Business, or other relevant training. Experience may be substituted for degree, subject to the discretion of the hiring committee. ● 2-3 years of demonstrated experience managing marketing campaigns of various scale. ○ Preferred experience utilizing marketing strategies to further the mission and audience of Christian or non-profit organizations, and familiarity with the unique needs encountered in such organizations. ○ Portfolio or sample projects may be requested. ● Proficient and knowledgeable with technology. ● Must demonstrate Christian character and faithful church membership. ● Must demonstrate a passion for the Great Commission and model a missional lifestyle. ● Ability and willingness to become familiar with Baptist principles and the WMU NC organization and purpose, especially as related to the ministry arms and mission needs of the state. ● Strong communication skills. ● Self-motivated.

Email Address for sending Resume:
aboone@wmunc.org

Address:
WMUNC
205 Convention Drive
Cary, NC  27511